Projects

  1. The Entrepreneur’s Dilemma: Alibaba, Tencent and Amazon as E-Commerce Platforms (Jan-February 2016)

The following report is a case study about a small online retail store in China, who would like to grow and expand its business. However, the business is having a difficulty in deciding, which e-commerce platform they should use based on their size. revenue, and capacity. Since their current e-commerce platform is going through several policy changes, that will is severely going to impact the business conducts its day-to-day operations. The following report will take a look the size, revenue, and management style of the company and then decide what alternative e-commerce they should select or stay with the existing one by increasing sales by expanding the product lineup to grow revenue.

2. ZARA’s Customer Service Analysis (November 2015) (Report)

2a. Presentation 

This report is an analysis of the customer service observed in the Spanish clothing retailer ZARA. It draws attention to how ZARA manages its customers in store by observing their strategies. In addition, the report contains a detailed blueprint of how employees and customers are supposed to interact when they first walk into the store until the moment they leave. By the end of the report, potential recommendations are outlined as possible ways to resolve these issues and recreate the impression that customers first obtained, recommendations such as training of employees, loyalty cards, and improvement in the ambient and atmosphere.

3. Volkswagen Emissions Scandal (Oct-November 2015)

The following is a presentation that takes a look at some of the ethical violations that Volkswagen Group undertook before leading up to the emissions scandal that broke out in October of 2015.

4. An investigation into the personal information handling practices of WhatsApp Inc.

WhatsApp Messenger is a multi-platform mobile messaging service that enables people to exchange messages on their mobile devices through the Internet and not through the usual SMS message service. WhatsApp is a US company that is registered in California and is owned and operated by WhatsApp Inc. WhatsApp is a service that is also available for Canadians. The WhatsApp service enables users to send and receive messages, images, videos and audio media messages. It is also accessible on various types of mobile devices, such as Apple iPhone, BlackBerry, and Android. Although WhatsApp has been a successful service for users, on January 2012, the Office of the Privacy Commissioner of Canada filed a complaint against WhatsApp Inc. The complaint argued that WhatsApp was collecting, using, disclosing and retaining personal information of users without them knowing. This was a big problem for the WhatsApp corporation. Therefore, this report will consist of a major problem and key issues. It will also discuss the causes and consequences that led to the problem, as well as alternatives.     

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