I graduated from Humber College in 2018 by doing a Bachelor of Commerce specializing in Digital Business Management. After graduation, I started working for a Hyundai dealership as their Digital Inventory Coordinator. In this position, I was responsible for ensuring the accuracy of the dealership’s inventory on classifieds like AutoTrader and Kijiji. In addition, I shared the responsibility of maintaining an up-to-date inventory of all the vehicles currently on hand using MS Excel. Later, I moved on to LeaseBusters as a full-time Digital Content Manager as this position provided me with greater exposure to automotive content creation as well as digital ads creation. In this position, I am in charge of maintaining the company’s Facebook and Instagram page by creating engaging stories and posts about the automotive industry. I also share the responsibility of creating digital ads about the ongoing leasing and financing specials for all the dealerships in the LeaseBusters network.
- Knowledge and demonstrated ability in applying marketing principles and social media practices to increase user activity.
- Experience in planning, coordinating, and using digital media platforms for marketing and community outreach activities.
- Knowledge of content creation, audience retention, and increasing online user interaction in social communities.
- Proficient in using software and programs such as; Microsoft Office Suite, Windows OS, Mac OS, iMovie, and Google AdWords.
- Skillful in creating content and designing a website using WordPress and Square Space.
- Experienced with photography and photo editing tools to prepare social media content.
- Excellent research, presentation, organization, and time management skills.
- Ability to take the initiative, customer-service, multi-tasking, giving attention to detail.
Google & Microsoft Office Suite
Windows & Mac OS
Content Creating and Development
Social Media Engagement & Analytics Tracking
Photo & Video Editing
Facebook & Google Ads Manager
Operations of Top Social Media Platforms